PHASE 2 - LOGO REFINEMENT, & MOCKUP IMPLEMENTATION

PHASE 2 - Logo refinement, & Photoshop "Mockups" from free download.

1. Logo Refinement
Choose the logo you would like to refine based on comments in class critique. Create 3 versions of that refined logo.  All appropriate text must be included in this phase. 

2. Create an Illustrator document that includes your best logo for your business/ organization. Imagine you are presenting this to a client.  What is the best way to get your concept across?

3. Find 3 SUITABLE free mockups/templates (you can do more than three) online and place your new logo in it. Although I have provided a few links to both free mockups and tutorials I encourage you to do your own exploration.  This is great practice for when you enter the workforce where you will more than likely be left to your own devices to learn a new skill or technique.

Site with free mockup downloads: graphicburger.com mock-ups

Mockup - Written Tutorial

Mockup - Video Tutorial

DUE DATE: The 3 versions of your refined logo, & Mockups must be posted to your blog by WEDNESDAY FEBRUARY 6th ready to critique. You need to prepare what you are going to say about your project.

PROJECT 1 - LOGO REDESIGN PHASE 1

NHRR logo development from Herbert Matter on Vimeo.


PROJECT BRIEF:
COMPLETE Redesign of the logo for one of these three Pensacola places:

1. "Palafox Market Downtown Pensacola"- farmers market in downtown Pensacola

2. "al Fresco Pensacola" - permanent foodtruck court in downtown Pensacola

3. "Pensacola Pop Comics" - Comic book store in downtown Pensacola

KEEP IN MIND THIS IS A COMPLETE AND TOTAL REDESIGN. A RECONCEPTUALIZATION. I DO NOT WANT YOU TO MERELY TWEEK THE EXISTING LOGO. IT SHOULD LOOK COMPLETELY DIFFERENT. NOTE TO THOSE WHO CHOOSE POP COMICS. I DO NOT WANT TO SEE ANY TRADEMARK INFRINGEMENT. SO I DO NOT WANT TO SEE AN EXISTING COMIC BOOK CHARACTER IN YOUR LOGO.

YOUR FINAL LOGO MUST INCLUDE ALL OF THE TEXT THAT YOU SEE IN THE QUOTES ABOVE BUT FOR PHASE 1 YOU ONLY NEED TO INCLUDE THE MAIN NAME WHICH IS IN BOLD.

You have 3 in class periods to work on your preliminary logos.

PHASE 1 should be posted to your blog by Wednesday January 23rd.

10 preliminary logos created in Illustrator

They should look vastly different from one another. Not just simple color or font changes.

Place 5 each on (2) 8.5 x 11 artboards.

Number your logos to make them easier to talk about in critique.

We will have a group critique on WEDNESDAY JANUARY 23RD.

EXAMPLE:

WELCOME TO GRAPHIC DESIGN STUDIO 2

SYLLABUS SPRING 2019

EMAIL: aruddick@uwf.edu

Program from the 1968 Mexico Olympics
Graphic Design Director: Lance Wyman


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IN CLASS ASSIGNMENT FOR FIRST DAY OF CLASS:

1. Create a blog using Blogger (you should log in using your UWF email and password) and email me (aruddick@uwf.edu) the link. YOU MUST USE THE "SIMPLE" TEMPLATE!

2. Create a folder in your Google Drive account specific to this class and share it with me.  Name the folder "your last nameGRA3112C".  You can access your google drive account from your UWF email.  Look in the upper right hand corner for the tiny grid of 9 squares and click it and select "Drive"  See below.