PROJECT BRIEF:
Create a graphic identity for an original food truck business.
Secondly you will design a logo for your original concept. You can can create a logotype (manipulated typography) or a combination logogram (symbol) and logotype. CONSIDER YOUR CHOICE OF TYPEFACE CAREFULLY! Further on down the line in your design process you may need to create variations of your original logo design to accommodate your packaging concepts.
You will need to develop a color palette for your graphic identity and provide the CMYK recipes for those colors.
DELIVERABLES:
Logo(s)
Color Palette
Exterior Food Truck Design - side and back (This does not necessarily mean placing your logo smack dab in the middle of the side or back. There are many solutions to this problem. Additionally, you may want to consider what the truck will look like when the window is open.)
Menu Design - Single page that could also be displayed on a "sandwich board".
Package designs - minimum of 2 (for example: bag, cup, wrapper, box, etc.)
Business Card - Containing name and URL
PRESENTATION:
Please arrange your designs on several 11x17 pages. Please consider the design and composition of these layouts carefully. Imagine your are going to present your concept to a client. You may use "mock-ups" in your layout but it is important that your design is displayed exactly as you want it and you are not letting the "mock-up" dictate the location of your design elements. You do not have to use a "mock-up" for your food truck design. You can create a simple illustration of a food truck side and back that shows your concept maybe even better than a "mock-up" can. Please follow this link to see a nice Food Truck presentation. https://www.behance.net/gallery/41114955/Frutopia-foodtruck-rebranding
IMPORTANT DATES:
FINAL FORMAL PRESENTATION WEDNESDAY APRIL 24TH - You will present your project at the lectern. You should prepare what you are going to say about your design concept. All of your layouts should be posted to your blog at this time.
ALL PROJECTS AND REVISIONS UPLOADED TO YOUR BLOG AND YOUR SHARED GOOGLE DRIVE FOLDER BY MIDNIGHT FRIDAY MAY 3RD.
PROFESSIONAL EXAMPLES:
EXAMPLES FROM FOODTRUCK RALLY IN MIAMI BEACH:
